• Ford user experience team uncovered important customer wants with cardboard prototype made in a few hours with scissors, a razor blade and a hot glue gun
• Mega Power Frunk design and engineering teams faced lofty challenges, including an asymmetrical frunk, drainable floor and waterfall hood design to meet customer expectations
DEARBORN, Mich.– A cardboard box found a new lease on life after being recruited by Ford to help develop a new feature known as the Mega Power Frunk. The all-electric 2022 F-150 Lightning pickup’s new front trunk or, as it’s known in industry speak “frunk” is the largest in the truck industry – with 400 liters (14.1 cubic feet) of cargo space and maximum payload capacity of 400 pound
“The F-150 Lightning pickup’s Mega Power Frunk is one of those features that reshape what vehicles can provide for customers. It’s sheer size, ample power supply, drainable floor and open and close system that opens with the touch of a button make it frunking awesome!” said Linda Zhang, F-150 Lightning Chief Program Engineer.
What many don’t know is this spacious and dynamic space began life as a simple cardboard box with a cutout front door and a liftable hood.
Understanding the Customer’s Needs
It began back in February 2018 with Team Edison – Ford’s dedicated battery electric vehicles incubator that incorporates close collaboration between different teams to find solutions to customer needs. A small group of young user experience designers set out to California, where they sat down with actual Ford truck and fleet customers to talk about how they might use such a feature. The prototype, made of cardboard for simplicity and cost and built in about a day using scissors and hot glue, was brought to every meeting to help customers visualize the opportunity.
In the studio, Greg Ardisana, design strategy director, passenger vehicles, and other Team Edison research members worked as consultants alongside engineering and design whenever they had customer use questions, which led to a close-knit collaboration between groups.
Once the frunk is open, customers can fill it with ice and drinks to “frunkgate” it, since it’s water-resistant, cleanable and has a drainable floor.
Steve McInally, frunk feature supervisor, said the team explored every detail as an opportunity. “We put the customer first in every decision we made and were able to deliver on a Mega Power Frunk,” he said. “And it’s going to blow people’s minds.” The 2022 F-150 Lightning pickup will be available starting Spring 2022.
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1 - Cargo and load capacity limited by weight and distribution.
2 - FordPass App, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford designs, manufactures, markets and services a full line of connected, increasingly electrified passenger and commercial vehicles: Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles. The company is pursuing leadership positions in electrification, connected vehicle services and mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 184,000 people worldwide. More information about the company, its products and Ford Motor Credit Company is available at corporate.ford.com.
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